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English tourism discourse : insights into the professional, promotional and digital language of tourism

Maci, Stefania Maria

2020

Résumé

In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In order to sell the same product to different targets and on different markets, tourist organizations need to develop different genres presenting the same content with the same illocutionary purpose. [...]
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